Fashion Photographer Mexico: A Photoshoot with Madame Serviette in Mexico
As a fashion photographer and filmmaker based between France and Mexico, I’m always drawn to creative projects that blend style, storytelling, and purpose. This recent photoshoot with Madame Serviette was exactly that — a unique collaboration celebrating sustainable fashion, vintage materials, and modern beach lifestyle.
This shoot brought together fashion, street style, sporty energy, and surf culture, all in the vibrant setting of Mexico.
A Sustainable Fashion Brand with a Strong Vision
Madame Serviette is not just a fashion brand, it’s a statement.
Their manifesto says it all:
Vintage towels are the heart of everything they do : every piece is upcycled and completely unique
Less is more : each garment is handmade with love in France, in fair conditions
Buy less, buy better : quality over quantity, always
By transforming vintage towels into one-of-a-kind beach skirts, Madame Serviette proves that sustainability and style can go hand in hand. Each piece tells a story, carrying both history and modern design.
As a photographer, working with brands that care about ethical production and environmental impact is something I truly value.
Shooting in Mexico: Where Fashion Meets Lifestyle
We chose Mexico as the backdrop for this photoshoot to reflect the brand’s effortless, sun-soaked, and sporty aesthetic. The country’s natural light, textures, and vibrant atmosphere were the perfect setting to highlight the collection.
The shoot combined several visual universes:
Fashion and Editorial
We captured editorial-style portraits in urban and beach environments, mixing high-fashion poses with relaxed, everyday moments. This gave the images a modern, wearable, and authentic feel.
Sporty Energy on the Pickleball Court
One of the most original parts of this shoot was photographing the collection on a pickleball court. The contrast between colorful towels-turned-skirts and the sporty setting created dynamic, fresh visuals — perfect for social media, lookbooks, and brand campaigns.
Surf & Beach Lifestyle
Surf culture and coastal living were at the heart of this project. From sandy paths to ocean views, we captured the essence of freedom, movement, and summer energy. These lifestyle shots reflect how the pieces naturally fit into beach life and travel.
My Creative Approach as a Fashion Photographer
For this campaign, my goal was to create images that felt:
Natural and spontaneous
Editorial and cinematic
Authentic and emotional
Modern and timeless
By mixing fashion photography, lifestyle photography, and sports-inspired visuals, we built a versatile image library that Madame Serviette can use across their website, social media, and marketing platforms.
I focused on movement, texture, and light — letting the fabrics, colors, and environment interact organically.
Looking for a Fashion Photographer for Your Brand?
If you’re a fashion brand, sustainable label, or lifestyle company looking for:
Editorial photoshoots
Brand campaigns
Lookbook photography
Lifestyle and travel content
Social media visuals
Sustainable fashion storytelling
I’d love to collaborate with you.
My work focuses on creating strong, emotional, and high-impact imagery that connects brands with their audience.
📩 Feel free to contact me through eliselaine.com to discuss your next project or directly by email at [email protected]