Jewellery Photography for Pura Vida’s Spring Break 2025 Collection as a brand photographer
Behind The Scenes: Shooting Pura Vida's SPRING BREAK 2025 Collection as a brand photographer
For the Pura Vida Spring Break 2025 Collection, the brand envisioned a shoot full of that carefree, sun-soaked energy we all associate with beach vacations. Think: a group of best friends, salty hair, coconut drinks in hand, and pastel-toned accessories that shine against golden skin and turquoise waves.
Shot entirely on location, this lifestyle jewellery photoshoot was all about natural light, genuine moments, and the dream of an endless spring break. Every bracelet stack, layered necklace, and colorful anklet was captured in movement—laughing, dancing, diving, and soaking up the sun.
The Role of a Jewellery Photographer in Lifestyle Photoshoots
Jewellery photography for a lifestyle brand goes far beyond close-up product shots. It’s about capturing emotion, movement, and storytelling—turning small, delicate details into memorable visuals that connect with an audience. As a jewellery photographer, my job is to highlight how each piece lives on the body—how it glints in the sunlight, how it moves with you, how it becomes a part of your adventure. For lifestyle brands like Pura Vida, jewellery isn’t just an accessory—it’s a symbol of joy, freedom, and self-expression. And that’s exactly what we set out to capture in this campaign.
Jewellery Photography in Natural Light: The Key to Authentic Brand Visuals like Pura Vida
One of the biggest focuses of this shoot was jewellery photography in natural light. Shooting outdoors—under shifting skies, glimmering water, and golden hour light—brings out the texture and color of each piece in a way that studio lighting simply can’t. The pastel tones of Pura Vida’s Spring 2025 collection looked stunning under soft sunlight, adding a dreamy, vacation-ready vibe to every frame.
As a professional jewellery photographer, my goal is always to highlight the product without losing the emotion of the moment. I kept the styling loose, candid, and natural—allowing the jewellery to speak through the lifestyle itself.
Shooting Friendship and Freedom: Pura Vida Spring Break Vibes
This Pura Vida photoshoot wasn’t just about the jewellery—it was about the feeling behind it. We captured moments of girls diving into crystal-blue water, lounging on beach chairs, sipping fresh coconuts, and layering their favorite pieces with sun-drenched ease. The energy was spontaneous and real—exactly what you want from a lifestyle jewellery campaign that speaks to young, adventurous women.
From stacked rings to dainty earrings and braided bracelets in soft pastels, each look was designed to feel wearable, effortless, and totally spring break-worthy.
Why Lifestyle Jewellery Photography Matters
For brands like Pura Vida, investing in lifestyle-driven jewellery photography makes all the difference. These are not just accessories—they’re souvenirs from a moment in time. As a jewellery and fashion photographer, I aim to translate that into images that don’t just show the product but tell a story. Whether it’s shot waist-deep in the ocean or from a sunlit rooftop, each photo captures more than a look—it captures a feeling.
Check out the campaign I shot in 2024 for Pura Vida SS24 here.
Ready to Elevate Your Brand With Jewellery Photography That Tells a Story?
If you’re a lifestyle brand looking for a jewellery photographer who can bring your vision to life through storytelling, I’d love to hear from you. From fashion campaigns to beachside content, I specialize in creating visuals that feel alive, natural, and deeply connected to your brand.